Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the product. There is a very obvious difference between the two, but the latter is often overlooked by globalization phenomenon newcomers.…

When translating a website, it is important that you don’t just literally translate text. In many cases, the target language does not have a literal translation for your content. In other cases, cultural differences might make using certain phrases inappropriate. When translating to Japanese for example, it is important to remember that local culture varies…

Many considerations go into making a multilingual website, including how to set up a gateway for different languages. Lots of companies use flag icons to indicate a language, but this practice can have unintended consequences because national flags can fly with a lot of cultural, historical, and political meanings. Also, a country may have one…

The popularity of voice search is growing each year as better technologies and UIs are being developed. Where touch screens were once all the rage a few years ago, their appeal is already fading as more people prefer to talk to their smart devices instead. Voice recognition is not only convenient for the general population…

What is Machine Translation? Machine translation refers to a subfield of computational linguistics. It comprises the use of a software to translate speech/text from one language to another without any human intervention. How did it begin? The earliest examples of Machine Translation (MT) Systems were government funded. The exorbitant cost of computers meant there was…

If you’re involved with translation or localization, you already know what machine translation is. You know that it offers a tremendous set of benefits, mainly in terms of saving money and time. However, one problem that all translators and marketers face is deciding which type of machine translation suits their needs the best. There are…

When small teams work on documentation, it can be quite easy for them to establish agreements concerning what terms they would use for the product/service they’re creating the documentation for. It is also quite easy for them to manage those terms. After all, there are only a handful of terms to deal with and they’re…

Localization processes have definitely come a long way in the last few years, thanks mainly to the availability of technological tools that are specifically designed to support them. Most of these advancements have occurred within the areas of ML (Machine Learning) and AI (Artificial Intelligence), resulting in quicker turnaround times, improved translation quality and reduced…

Gaming is an industry that might be relatively new, but it hardly took a few years to become the giant it is now. In fact, it’s also an industry that has led the way in many areas. Localization is one such area. Gaming has been busy with localization way before other industries caught on to…

One of the best ways to increase the number of users and revenue for your game is through localization. However, localization is an extremely meticulous process as it requires large-scale planning right from the time you start developing your game. Localizing the game process is long and time-consuming, a number of developers tend to turn…

The relationship between media and the internet has become intertwined to such an extent that neither can function on its own. In today’s internet-infused generation, it does take a lot more to reach out to the world than just making a great video. It needs to be tweaked to suit the sensibilities and contexts of…

The Importance of Translation Memory Like every other industry out there, the language and translation industry is also forced to meet the demands set by a time and profit-driven market. Efficiency is not just a quality to strive for; it is a core competency. However, the translation business is one where repetition occurs a lot.…

It’s the age of the apps! Close to 197 billion apps were downloaded globally in 2017 according to a Statista survey. By 2021, experts predict downloads could reach 352 billion worldwide! Apps take up 90% of mobile usage in almost all countries across the globe according to Flurry Mobile Analytics. On an average in European…

Localization refers to ensuring your products and services as well as the functioning of the backend of your organization are tweaked so that they work for local customers. There are various types of localization technology that can help businesses fit themselves and their products and services wherever they go. Should you build localization technologies or…

Also known as internationalization, localization can be regarded as a process employed to adapt the company’s software to the various linguistic, technical and regional requirements of a particular target market. The companies achieve this by incorporating certain components into their software that allows it to perform locale-specific functions in order to expand the business’s reach…

To err is human – and translators are no exception to this rule. Quality conformance is probably one of the most challenging aspects of providing translation services. In order to control the quality of work submitted certain systems need to be put in place. Types of translation errors * Grammar and syntax errors Grammar and…

It’s safe to assume that a majority of customers don’t just depend on the salesperson for recommendations. It’s in our nature to be a bit skeptical and to try out things for ourselves before we ask for any guidance. We take the time to do our own research and create a list of items that…

In a highly globalized world, localization is needed for survival. If you can’t adapt to the global economy, do not be surprised if your business starts to lose its hold in the race. Localization is the future, but, are you prepared? Getting your content translated is one thing, but, there’s more to this localization game;…

There is only one way to manage large-scale translation strategies and that’s through translation technology. Translation systems provide you with specialized tools that are designed to make voluminous translation tasks much easier. But, despite these advantages, there are those who still prefer to work with spreadsheets. Their fear of translation technology stems from one area…