One of the most important aspects of global marketing is localization, as it allows you to
improve your sales by reaching out to a wider audience. With sound localization strategies, your target audience can understand your company’s values and form a deep connection. In other words, localization gives your products immense power, as no market is out of your reach.
However, for your localization strategies to be successful, it is vital that you have a set of
objectives. These four goals will allow you to steer your product in the right direction, reaping all the benefits that come with it.
Expanded into “n” new markets
The main aim of localization is to make your product global. You want to increase the awareness of your brand to as many markets as possible so that a larger audience can use your product in their native language.
However, it is easier said than done because you have to find a way to attract the international audience, without diluting your brand image. Every year, your business should set a goal to expand into “n” new markets. At the end of the year, you should find out if you were able to achieve your targets. Make sure that you don’t aim to expand into a large number of markets as it increases the workload while decreasing the quality of work.
Increase in market shares
As localization allows you to compete with businesses on a global level, your company gets an
edge over others. The reason is that you won’t face any problems in communicating with your
target audience. Imagine, there are over 4 billion internet users out of which, only a fraction
(20%) of them speak English. As you continue to expand into newer markets, it’s important that you see a rise in market share every year. It is an indicator that your target audience is happy with your product.
Minimum human error
As you are working with a global market? If so, you will have to deal with different prototypes,
screenshots, documents, and customer requests. Even the smallest mistake will give your product a broken outlook. It can also cause severe issues in compatibility, affecting the user experience negatively.
Despite all the challenges you face, the processes you use for localization must work like a well-oiled machine. Due to this reason, it is crucial that the localization software can automate
functions, improving accuracy significantly. If your team members can access a glossary, along
with terminologies and their definitions, the number of errors reduce significantly.
Simultaneous release of products in different languages
One of the biggest dreams of any company is to release their products in different languages
simultaneously. As soon as the English variant of your product gets updated or released, non-
English speaking users also want to get their hands on it. It has a positive impact on sales, while boosting the popularity of your product.
However, to achieve this dream, your business will have to use complex applications so that the
user interface is on par with other stages of development of your product. To make this a reality, you will have to use an integrated strategy, allowing you to release your product at a beta stage in multiple languages. Once you collect all the feedback from the localized products, you can make the necessary modifications.
To make the most of localization, it is important that your team stays on the same page at all
times. With wholesome communication, your team can do wonders for your product while
getting all the attention it needs from the global market. By setting the above as your goals, you
will get the best localization results any company can imagine!
Meta-description: Four goals that will help you achieve the perfect results from localization.