Many professionals can often forget to localize visuals. It’s not enough to just effectively translate and localize your text. It’s important to understand that images can have different meanings in different cultures and that they need to also be localized. Humans are hardwired to be visual creatures. Our world is made up of seeing and…
When localizing a website, it is not enough to just translate the content. The meaning and emotion behind that content also needs to be carried across successfully. The ability to recreate the emotional effect and impact of content in another language is called Transcreation. The quality of the transcreation of-course, depends on how well this…
Brazil is the eighth largest economy and one of the top growth markets in the world. For this reason, more and more companies are looking to fine tune their marketing strategies to leverage the immense business opportunities provided by Brazil. Substantial natural resources, a vast consumer base, major infrastructure investments, and, above all, the sheer…
There are more than 7,000 different languages spoken around the world. If you are a company wishing to expand your global reach by translating your website and apps into other languages, you might find this fact to be alarming. Translating your content into 7,000 different languages would indeed be a daunting task. However, be assured…
To grow your on-line store for new international markets, it is important to pay attention to translating your site into other languages. Prospective customers are always more comfortable browsing and shopping for products in their native tongue. If you translate your ecommerce site, it not only eases the shopping experience but also the whole customer…
The changing demographic landscape in the U.S. will mean that more and more brands will have to realign their strategies to capture emerging market segments. One such key population trend is the growing presence of Hispanics. According to Census Bureau estimates, in 2017 more than 58.9 million Hispanics were living in the United States. This…
Many marketers assume that the terms website translation and website localization mean the same thing. It’s even quite common for those engaged in international business to be unaware of the differences, or even have an understanding that there are any. While translation and localization share some similarities, learning how they differ can assist you in…
The following are the best ways for organizing translation content using projects to optimize performance and organize content in your translation projects. Knowing a bit about how Localize works will help you in making decisions about how best to organize your content into Localize Projects. Sometimes having all content in one Project makes sense, other…
Localization and choosing the right Chinese dialect is the key to acing your marketing strategy for Chinese markets. Given the fact that China is the second biggest economy in the world, it is clear why the Chinese market is attractive for companies that aim to go global. As per 2018 figures from the Chinese government,…
There are several things to be considered when designing a website with the intention of going global. The website design needs to be suited for not just a translation of the language, but also to maintain its integrity when the target language has some very distinct differences from the original language. An excellent example of…
About Our Event WOW Cyclothon is the largest event in number and the longest road race in Iceland. You might assume our event is exclusive to cycle enthusiasts, but a large number of groups actually participate because our 1358 km event naturally integrates team building while being able to also give back to the community.…
The French are very proud of their language. Because of this, for many years they have been doing their best to fight off an invasion of Anglo-Saxon words caused by English being widely used as the international language of business. Just as the French Resistance fought off the Nazis during WWII, its modern-day equivalent is…
Because technology is enabling the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In fact, there is an emerging mindset that a company can be born global and reach out to international markets from day one. Although eager new businesses might be tempted to jump feet…
With the ever-changing economic topography, if you want to grow your online business globally, there is no other better alternative than our friendly neighbor, Canada. Your business may be performing exceptionally well in the US, but before expanding your US business to Canada, you need to ensure that your online services are equally appealing to…
The primary purpose of Title Tags and Meta Descriptions are to make a reader want to click on a link and read more. These short snippets of information are a key factor in helping a page to rank and to invite more visitors. To first understand why it is essential to start thinking about translating…
A Translation Management System (TMS) is software that automates the process of translation. It supports complex translation projects and eliminates the repetitive and laborious tasks involved in manual translation. Many translation tasks involve teams of people who may be located in more than one country. A TMS can gather in the different functions of these groups…
Have you ever tried doing a web search for something in a different language and having the results automatically translated to your regular spoken language? Have you opened a French website only to have it get translated to English? What is happening is that the website can automatically detect your preferred language. Now before you…
In today’s world, taking your business global and getting your product or service in front of new markets is easier than ever before -thanks to technology. Keeping up with the latest advancements and knowing what to look out for can make for a smooth and efficient process. You could say that thanking your business global…
What do we think of when we ponder the French language which sounds so different from English? French sounds romantic, even sexy (think of Edith Piaf’s singing). It’s a language that’s full of sensual sounds and flowery adjectives. Unfortunately for translators from English to French or vice versa, the two languages don’t share too many…
Presenting a website to a new target audience in their native language can prove invaluable to a company’s success. And, translation from one language to another plays a significant role in the localization process. However, with automated translation services, things can sometimes go wrong. Anyone who has used Google Translate to translate a page to…