The global tourism industry has been experiencing an upward trend over the last decade which is expected to continue. In fact, Euromonitor International, a market research company, states that the travel industry will continue to record strong growth with international arrivals accounting for $2.6 billion by 2030. China, France and the US will be the…
Peter F. Drucker once said, “If you can’t measure it, you can’t improve it.” This holds true for every business that is looking to grow their business and expand their reach. Once you know which aspect of your business requires a boost, you can begin making the improvements needed. What are KPIs? Key Performance Indicators…
Language connects people. It helps to share your ideas, thoughts, and innovations with people across the world. However, the same tool that helps connect might work as a barrier when the language that you speak differs from that of your audience. So, how do you get your ideas across? How do get the essence of…
Many considerations go into making a multilingual website, including how to set up a gateway for different languages. Lots of companies use flag icons to indicate a language, but this practice can have unintended consequences because national flags can fly with a lot of cultural, historical, and political meanings. Also, a country may have one…
The reach of any website has global potential. If you plan on targeting as wide an audience as possible, then you need to create a website that appeals to that wider audience. One of the best ways to do this is through website translation and customizing your website to suit people from a variety of…
When localizing your marketing messages, you don’t want to give your target audience the wrong idea by using symbols that translate differently in the local culture. Body language is loaded with cultural meaning. In fact, different countries actually attach different meanings to gestures commonly used in the United States. Here are some examples. The V…
On May 25th, 2018, the General Data Protection Regulation (abbreviated at the GDPR) went into effect and become enforceable following its adoption by members of the European Union (EU) in April of 2016. The GDPR represents the first major overhaul of data protection in the European Union since 2002. The reform is designed to give…
Today, many people prefer to watch movies and TV shows with subtitles or captions on. Nobody wants to waste time watching videos with confusing or barely audible audio that they have to decipher. Moreover, subtitling and captioning are now more in demand than ever with the cultural border quickly dissolving when it comes to media…
People have an intimate relationship with colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color of a traffic light or the yellow line down the middle of the road. We use colors to describe our feelings – we…
The popularity of voice search is growing each year as better technologies and UIs are being developed. Where touch screens were once all the rage a few years ago, their appeal is already fading as more people prefer to talk to their smart devices instead. Voice recognition is not only convenient for the general population…
One of the best ways to create a game narrative for a global market is to have the game available in different languages.
Website localization is a multi-layered process that needs not just technical expertise but also linguistic and cultural knowledge. Here are eight questions to ask in order to fit your website to the target culture.
If you want to expand your business into a new country or region, you need to ask yourself if you are you up to the challenge. You not only need the ability to reach out to new audiences, but in order to achieve long-term success you must also keep them engaged. Successful marketing on a…
In today’s globalized business landscape, not catering to an international customer base can turn out to be a company’s biggest mistake. Not catering to them during the holidays can turn out to be an even bigger mistake. Now, we all know just how big ecommerce is these days. This isn’t something that’s limited to the…
The machine translation market is predicted to be worth $1.5 billion in another six years. This doesn’t come as a surprise because the translation market has shown steady growth for the past few years. Of course, the growth itself is driven by globalization. Businesses want to be everywhere now and that means they need to…
In 2016, the number of international departures from China was estimated to be 135 million. After those numbers came out, it became pretty clear that the Chinese travel market wasn’t to be taken lightly. In fact, it was fairly obvious that the Chinese would be changing the industry. The average travel expenditure in China is…
If you’ve been using Language Service Providers (LSPs), there are some obvious traits or habits that you’re used to by now. One of those habits includes “hiding” the translator from you, the client. There are generally two reasons why they do this. The first reason is that LSPs are pretty clueless themselves about who the…
Product localization can deliver huge value to a company that is looking to go beyond borders. With localization, a company can tap into revenue streams outside its primary market. A localization project manager needs to coordinate a number of different factors. A key element of successful execution of the strategy is the commitment of senior…
As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can manage to stay relevant in an increasingly competitive business landscape. Now, when we say diversity, we aren’t simply referring to…
Today with the proliferation of multiple languages and communities on the internet, it has become increasingly important to employ translation services. Businesses and writers who are looking to increase their viewership and outreach should start by translating their content to connect with a greater number of people. There are several important parameters that go into…