China – Think .cn The first thing that probably strikes you about China is how big it is. In fact, The People’s Republic of China (PRC) has the world’s largest population – about 1.4 billion people, and yes, that’s billion with a “b.” To put this in perspective, the US has a population of approximately 328…
When translating English from one form to another, it can be quite tricky. The most common English language conversion is between the American form and the British form, and vice versa (US English to UK English). The biggest difference, of course, is the spellings, but there is more to the conversion than meets the eye.…
If you wish to scale your business to a global level, then there are a few factors you need to consider right from the start. In the case of developing and selling online courses, selling to a global audience is more than just translating the content to a new language. There are courses that are…
The world’s your oyster so they say, but when it comes to international marketing the world’s your market might be a more appropriate adage. Marketers trying to globalize their brands look with envy at those already globalized brands whose look and feel seems to be identical across countries. However, globalizing a brand is not an…
Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the product. There is a very obvious difference between the two, but the latter is often overlooked by globalization phenomenon newcomers.…
The main challenge when marketing to the Balkans is that you are actually attempting to market to eleven nations that have several differences between them. While classified together as the Balkans, the reality is that each of these nations in the region have their unique set of cultural and economical factors. Marketing to the Balkans…
Tap The Benefits of the Google Market Finder Having a great web or mobile app that wows users is a great start. However, to really expand as a business, you’ll need to translate that into broader reach and target the markets where your app will be best received. Zeroing in on many diverse markets worldwide…
It’s quite an astonishing fact that a huge country like Australia only has a total population of 24 million people, lower than the total population of California. This is in spite of the fact that the total land area of Australia is very similar to that of the continental U.S. Where do Most Australians Live?…
When translating a website, it is important that you don’t just literally translate text. In many cases, the target language does not have a literal translation for your content. In other cases, cultural differences might make using certain phrases inappropriate. When translating to Japanese for example, it is important to remember that local culture varies…
How to Use Emotional Marketing to Build a Global Brand There’s a lot of talk about emotional marketing floating around. There’s no doubt that humans are capable of rational thinking, but often logic or reason gives way to an underlying emotion. In fact, it’s not wrong to say that humans are slaves to emotions and…
India is a country ranked second in the world in terms of its population – 1.3 billion people. The only country with more people is China. In spite of its billion-plus residents, internet access in India is still not widespread. In fact, only approximately 400 million members of this huge population have access to the…
The global tourism industry has been experiencing an upward trend over the last decade which is expected to continue. In fact, Euromonitor International, a market research company, states that the travel industry will continue to record strong growth with international arrivals accounting for $2.6 billion by 2030. China, France and the US will be the…
Peter F. Drucker once said, “If you can’t measure it, you can’t improve it.” This holds true for every business that is looking to grow their business and expand their reach. Once you know which aspect of your business requires a boost, you can begin making the improvements needed and set your translation firm’s KPI’s.…
Language connects people. It helps to share your ideas, thoughts, and innovations with people across the world. However, the same tool that helps connect might work as a barrier when the language that you speak differs from that of your audience. So, how do you get your ideas across? How do get the essence of…
Many considerations go into making a multilingual website, including how to set up a gateway for different languages. Lots of companies use flag icons to represent a language, but this practice can have unintended consequences because national flags can fly with a lot of cultural, historical, and political meanings. Also, a country may have one…
The reach of any website has global potential. If you plan on targeting as wide an audience as possible, then you need to create a website that appeals to that wider audience. One of the best ways to do this is through website translation and customizing your website to suit people from a variety of…
When localizing your marketing messages, you don’t want to give your target audience the wrong idea by using symbols that translate differently in the local culture. Body language is loaded with cultural meaning. In fact, different countries actually attach different meanings to gestures commonly used in the United States. Here are some examples. The V…
On May 25th, 2018, the General Data Protection Regulation (abbreviated at the GDPR) went into effect and become enforceable following its adoption by members of the European Union (EU) in April of 2016. The GDPR represents the first major overhaul of data protection in the European Union since 2002. The reform is designed to give…
Today, many people prefer to watch movies and TV shows with subtitles or captions on. Nobody wants to waste time watching videos with confusing or barely audible audio that they have to decipher. Moreover, subtitling and captioning are now more in demand than ever with the cultural border quickly dissolving when it comes to media…
People have an intimate relationship with colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color of a traffic light or the yellow line down the middle of the road. We use colors to describe our feelings – we…