Have you ever tried doing a web search for something in a different language and having the results automatically translated to your regular spoken language? Have you opened a French website only to have it get translated to English? What is happening is that the website can automatically detect your preferred language. Now before you…
In today’s world, taking your business global and getting your product or service in front of new markets is easier than ever before -thanks to technology. Keeping up with the latest advancements and knowing what to look out for can make for a smooth and efficient process. You could say that thanking your business global…
What do we think of when we ponder the French language which sounds so different from English? French sounds romantic, even sexy (think of Edith Piaf’s singing). It’s a language that’s full of sensual sounds and flowery adjectives. Unfortunately for translators from English to French or vice versa, the two languages don’t share too many…
Presenting a website to a new target audience in their native language can prove invaluable to a company’s success. And, translation from one language to another plays a significant role in the localization process. However, with automated translation services, things can sometimes go wrong. Anyone who has used Google Translate to translate a page to…
Technology has changed practically every industry in the world, and the translation industry is no exception. Localization with new tech means that service providers are increasingly becoming better equipped to provide quality translation and localization services. Each new technological development enables localization to become more personalized, more targeted, more efficient, and more accurate. Translation Through…
Over 75% of consumers agree that they are more willing to purchase a product that has product information in their own language. So, the question for you is… Is your app localized and are you leaving money on the table? If your app isn’t localized, you are definitely leaving a lot of revenue on the…
Russia is big, in terms of size and population. To be more precise, Russia is the largest country in the world, nearly double the size of the United States. The country comes in at number eight in terms of population size and second when ranked economically among European countries. Although there are problems arising out…
Localization is not just about translating your content into the local language. It also needs to take into account the local customs, culture, beliefs, and traditions. Your content should mirror how your target audience talks, thinks, and acts. Effective localization involves reviewing many things – text, screenshots, graphics, images, symbols, colors, photographs, numbers, date formats,…
A localized website is one of the most cost-effective ways to ensure your business goes places. Given that 80% of people across the world do not speak English, website localization can help you gain competitive advantage in new markets while boosting page visits and conversion rates. Apart from these benefits, a localized website helps improve…
From eLearning providers to medical care experts, businesses of all sizes and types are increasingly looking at localization services to reach out to wider markets. In the ever expanding global economy, businesses need to enter new markets and grow faster than ever to retain a competitive advantage. Localization is the secret behind many global business…
The first step in localizing a website is usually the translation of its content. It’s essential that digital content be translated into the language of the target audience in a way that is linguistically and structurally correct. Grammar and syntax are important in translation and getting them right will make a big difference in whether…
Translation, though not the only aspect, is an important part of localization. Go back twenty years and if you wanted to localize a website you needed to have someone manually translate the content and then rewrite the content back into the website. This could be a long and tedious process and would often need a…
Localization is not just about translating a website to a local language but also adapting the content to be culturally appropriate. Cultures vary from one location to another, and most of the time the history of the place has a big role to play in their culture. Several countries in different areas of the world…
What many companies do when planning their global marketing strategies is to organize the world’s countries into three categories. Core Markets – Markets that provide the lion’s share of a company’s bottom line and where a company is most established Emerging Markets – Markets regarded as having the most potential for growth (e.g. huge countries…
Test First – Before Your Localized Website Goes Live Any business wishing to expand to a global audience needs to consider localizing its digital content. Localization is not just about translating to the local language but also about adapting the content to appeal to the culture of the target audience. Customs can vary considerably from…
Localization for Marketing in the UAE The United Arab Emirates (UAE) is already a large online market and is only going to keep growing. With estimates putting internet users in the UAE at well over 9 million (or more than 94% of the population) the statistics cannot be ignored. This section of the Middle East…
When considering to localize for the Southern African Market, the important thing to remember about the area is that it is made up of ten countries, namely: Angola Botswana Lesotho Malawi Mozambique Namibia South Africa Swaziland Zambia Zimbabwe Each of these countries has its own set of languages and cultures. When localizing for Southern African…
China – Think .cn The first thing that probably strikes you about China is how big it is. In fact, The People’s Republic of China (PRC) has the world’s largest population – about 1.4 billion people, and yes, that’s billion with a “b.” To put this in perspective, the US has a population of approximately 328…
When translating English from one form to another, it can be quite tricky. The most common English language conversion is between the American form and the British form, and vice versa (US English to UK English). The biggest difference, of course, is the spellings, but there is more to the conversion than meets the eye.…
If you wish to scale your business to a global level, then there are a few factors you need to consider right from the start. In the case of developing and selling online courses, selling to a global audience is more than just translating the content to a new language. There are courses that are…