Localization processes have definitely come a long way in the last few years, thanks mainly to the availability of technological tools that are specifically designed to support them. Most of these advancements have occurred within the areas of ML (Machine Learning) and AI (Artificial Intelligence), resulting in quicker turnaround times, improved translation quality and reduced…
PDF files are one of the most extensively used content forms in the world. Research shows that 76% of B2B marketers prefer consuming PDF file formats like white papers over other content. Reports come second at 69% and e-books come third at 63%. It’s safe to say that PDF files haven’t lost their relevance in…
GDPR … an acronym that’s currently giving organizations across the globe sleepless nights! It’s such a big deal that we’re sure you’ve recently been the target of sudden marketing campaigns that promise to save you from this nightmare. Well, truth be told, GDPR is just another compliance matter and most organizations will come to…
E-learning has become increasingly popular all over the world in the past decade or so. It has gone from a service only a few educational institutions could provide a service that is available easily for low or no cost to people the world over. It is slowly becoming a tool to reach remote peoples and…
With over 180 million Arabic speaking web users, representing 4.8% of the global internet population, it isn’t a surprise that you want to localize your product for the Arabic market. The advantages of localization are many, with one of them being that your product will have greater rates of adoption. Arabic is the fourth most…
One of the most important aspects of global marketing is localization, as it allows you to improve your sales by reaching out to a wider audience. With sound localization strategies, your target audience can understand your company’s values and form a deep connection. In other words, localization gives your products immense power, as no market…
What CPOs Look for When Hiring Global Marketing Services Almost a decade ago, procurement teams were looking to gain more control over particular souring categories. But, things have changed now. The CPO or Chief Procurement Officer’s role with regard to value creation is so clear now that it influences many business units. An increasing number…
Global Commerce Trends for 2018 With increasing access to the Internet, commerce or rather e-commerce is changing shape to meet the demands of this interconnected world. Consumers are getting connected globally and are thus becoming more aware and have a greater number of choices. Over 50% of the consumers turn to the Internet either for making purchases…
The digital economy today has allowed for plenty of connectivity, which is a fantastic thing. It’s a fantastic thing because it allows businesses to connect with the larger global market in the simplest ways possible. Global markets, though diverse, have one thing in common with local markets – they want an experience that they can…
English is one of the most valuable languages in the world. In fact, it’s probably the most valuable. It’s the official language of the NATO, the UN, and the EU. It’s also the most widely used language within the online landscape. Statistics tell us that over a billion people speak it right now and this…
The average business exists in a much more competitive world than it did previously. There are several strategies and tactics that it must rely on to survive in a global business landscape. One tactic is to localize content and do it fast. But, here’s the issue: Businesses need the approval of decision makers to take…
When you want to start a localization project for your business, you need to get the approval of your stakeholders. Even if you present them with the myriad of benefits that come with localization, it may not be enough to convince them to approve your project. After all, when resources are at stake, the stakeholders…
Companies selling products and services in various countries around the world has become increasingly common. Many organizations are now global entities with offices and marketing throughout the world. Localization has been a common denominator in the spread of these businesses into new markets. What should you expect in localization trends in 2018? What is localization?…
So, you’re done with the latest localization project. You’ve pretty much expanded into a new territory and have managed to capture the local market. Well, good for you. But, now you’re looking for a new territory to expand into, but aren’t sure where to look. Well, we’ve got a few tips to help you out.…
Having a dual language marketing strategy is immensely beneficial in today’s globalized world. It is a quick and sure shot way of increasing your customer base. By adding language and culture of another location to your marketing layout you capture a whole new demographic. A total of 410 million people speaks Spanish as their native…
Translation and localization of a website can be tedious endeavor. Even small distortions in format and layout can have serious ramifications on the use interface. Factors impacting functionality and experience must be taken into account. With much room for error it is often advised to devise website localization strategies in advance. Several tools and third…
The process of localization involves adapting services, content and products to a specific locality or regional market. It not only ensures adherence to local languages, but also to local culture, political and legal policies. In today’s world of globalized markets, localization and translation services play a pivotal role in gathering new customer bases across the…
There are plenty of countries that are ripe with opportunity in terms of business. Indonesia is one of them. But, how do you localize for Indonesia? Well. If there’s one thing we know by now, it’s clearly not as simple as translating a website. Indonesia is a country that is known for its diverse range…
Integrating SEO into localization is something that businesses either have no clue of or get completely wrong. In fact, several surveys have found that most businesses seem to have no idea of how to use SEO effectively in their localization efforts. Most of them claim they understand how SEO works with regard to localization, but…
Gaming is an industry that might be relatively new, but it hardly took a few years to become the giant it is now. In fact, it’s also an industry that has led the way in many areas. Localization is one such area. Gaming has been busy with localization way before other industries caught on to…