English is one of the most valuable languages in the world. In fact, it’s probably the most valuable. It’s the official language of the NATO, the UN, and the EU. It’s also the most widely used language within the online landscape. Statistics tell us that over a billion people speak it right now and this…
The average business exists in a much more competitive world than it did previously. There are several strategies and tactics that it must rely on to survive in a global business landscape. One tactic is to localize content and do it fast. But, here’s the issue: Businesses need the approval of decision makers to take…
When you want to start a localization project for your business, you need to get the approval of your stakeholders. Even if you present them with the myriad of benefits that come with localization, it may not be enough to convince them to approve your project. After all, when resources are at stake, the stakeholders…
Companies selling products and services in various countries around the world has become increasingly common. Many organizations are now global entities with offices and marketing throughout the world. Localization has been a common denominator in the spread of these businesses into new markets. What should you expect in localization trends in 2018? What is localization?…
So, you’re done with the latest localization project. You’ve pretty much expanded into a new territory and have managed to capture the local market. Well, good for you. But, now you’re looking for a new territory to expand into, but aren’t sure where to look. Well, we’ve got a few tips to help you out.…
Having a dual language marketing strategy is immensely beneficial in today’s globalized world. It is a quick and sure shot way of increasing your customer base. By adding language and culture of another location to your marketing layout you capture a whole new demographic. A total of 410 million people speaks Spanish as their native…
Translation and localization of a website can be tedious endeavor. Even small distortions in format and layout can have serious ramifications on the use interface. Factors impacting functionality and experience must be taken into account. With much room for error it is often advised to devise website localization strategies in advance. Several tools and third…
The process of localization involves adapting services, content and products to a specific locality or regional market. It not only ensures adherence to local languages, but also to local culture, political and legal policies. In today’s world of globalized markets, localization and translation services play a pivotal role in gathering new customer bases across the…
There are plenty of countries that are ripe with opportunity in terms of business. Indonesia is one of them. But, how do you localize for Indonesia? Well. If there’s one thing we know by now, it’s clearly not as simple as translating a website. Indonesia is a country that is known for its diverse range…
Integrating SEO into localization is something that businesses either have no clue of or get completely wrong. In fact, several surveys have found that most businesses seem to have no idea of how to use SEO effectively in their localization efforts. Most of them claim they understand how SEO works with regard to localization, but…
Gaming is an industry that might be relatively new, but it hardly took a few years to become the giant it is now. In fact, it’s also an industry that has led the way in many areas. Localization is one such area. Gaming has been busy with localization way before other industries caught on to…
One of the best ways to increase the number of users and revenue for your game is through localization. However, localization is an extremely meticulous process as it requires large-scale planning right from the time you start developing your game. Localizing the game process is long and time-consuming, a number of developers tend to turn…
In this day and age of globalization we are constantly interacting with people from different countries and different cultures. Be it for work or for social reasons, there is no avoiding crossing borders, even if only virtually. While English might be the most widely spoken language, it is not the only language out there and…
Search Engine Optimization or SEO is one of the most important aspects of digital marketing. SEO is the process of increasing the traffic to a website using what is known as organic search results. SEO allows a webpage to acquire quality traffic due to the fact that users tend to visit websites that are closely…
The manufacturing sector needs to constantly adapt to changing and evolving landscapes in social, political and business realms. Global competition and rapid technological advances are other key drivers of this change. Automation, modernized equipment, artificial intelligence are leading to redefinition of production processes with product life-cycles becoming shorter. According to the International Monetary Fund (IMF),…
As humans, we acquire more information when more of our senses are involved. It is no wonder then that a short video clip can be more informative than a well-detailed paragraph of text. Digital video marketing is so successful for this very reason. The statistics speak for themselves and places the number at around a…
Today’s traveler is the digital traveler and he/she is looking for the best possible options. This traveler wants everything, from the ideal room to the ideal sightseeing tour. In other words, if you’re a travel services provider, you’re going to have to deal with extremely high expectations. This can get even more complicated when you’re…
Mobile apps have indeed become a part of our everyday lives. Every remote corner of the world has more access to mobiles than it does to desktops. Therefore, mobile apps are in fact the big game changers. However, there is one small problem. A majority of the apps are developed in such a way that…
Ever since machine translation entered the scene, the translation process has become easier than ever. Machine translation allows you to enjoy high-quality translations at an affordable price while also reducing turnover time. However, a strange question keeps popping up with regards to machine translation; the question of post-editing. Is post-editing necessary even after a project…
Using the accurate terminology is a critical aspect of the translation process. The wrong terminology can alter the original meaning and needless to say, ruin the quality of the translated project. There are several challenges that pop up as part of a translation project. Some of these challenges are common to all translation processes. In…