In today’s globalized business landscape, not catering to an international customer base can turn out to be a company’s biggest mistake. Not catering to them during the holidays can turn out to be an even bigger mistake. Now, we all know just how big ecommerce is these days. This isn’t something that’s limited to the…
The machine translation market is predicted to be worth $1.5 billion in another six years. This doesn’t come as a surprise because the translation market has shown steady growth for the past few years. Of course, the growth itself is driven by globalization. Businesses want to be everywhere now and that means they need to…
In 2016, the number of international departures from China was estimated to be 135 million. After those numbers came out, it became pretty clear that the Chinese travel market wasn’t to be taken lightly. In fact, it was fairly obvious that the Chinese would be changing the industry. The average travel expenditure in China is…
If you’ve been using Language Service Providers (LSPs), there are some obvious traits or habits that you’re used to by now. One of those habits includes “hiding” the translator from you, the client. There are generally two reasons why they do this. The first reason is that LSPs are pretty clueless themselves about who the…
Product localization can deliver huge value to a company that is looking to go beyond borders. With localization, a company can tap into revenue streams outside its primary market. A localization project manager needs to coordinate a number of different factors. A key element of successful execution of the strategy is the commitment of senior…
As globalism spreads further, it is becoming increasingly important for multinational businesses to factor in the diversity that exists across the spectrum of life around the world. It’s the only way that an organization can manage to stay relevant in an increasingly competitive business landscape. Now, when we say diversity, we aren’t simply referring to…
Today with the proliferation of multiple languages and communities on the internet, it has become increasingly important to employ translation services. Businesses and writers who are looking to increase their viewership and outreach should start by translating their content to connect with a greater number of people. There are several important parameters that go into…
What is Machine Translation? Machine translation refers to a subfield of computational linguistics. It comprises the use of a software to translate speech/text from one language to another without any human intervention. How did it begin? The earliest examples of Machine Translation (MT) Systems were government funded. The exorbitant cost of computers meant there was…
If you’re involved with translation or localization, you already know what machine translation is. You know that it offers a tremendous set of benefits, mainly in terms of saving money and time. However, one problem that all translators and marketers face is deciding which type of machine translation suits their needs the best. There are…
A CPO or Chief Procurement Officer is the executive responsible for managing all the acquisition processes for the company. Typical acquisition programs involve managing the procurement of various resources such as utilities, construction parts, and tools and equipment among others. It also includes supply chain management and negotiation of prices and contracts. The CPO is…
Centralization is the answer to procurement today. It’s just how it is. You see, the average Chief Procurement Officer or CPO doesn’t deal with just a handful of sourcing categories. The global enterprise is larger than ever and that means the average CPO is managing every single sourcing category that such an enterprise has to…
When small teams work on documentation, it can be quite easy for them to establish agreements concerning what terms they would use for the product/service they’re creating the documentation for. It is also quite easy for them to manage those terms. After all, there are only a handful of terms to deal with and they’re…
Localization processes have definitely come a long way in the last few years, thanks mainly to the availability of technological tools that are specifically designed to support them. Most of these advancements have occurred within the areas of ML (Machine Learning) and AI (Artificial Intelligence), resulting in quicker turnaround times, improved translation quality and reduced…
PDF files are one of the most extensively used content forms in the world. Research shows that 76% of B2B marketers prefer consuming PDF file formats like white papers over other content. Reports come second at 69% and e-books come third at 63%. It’s safe to say that PDF files haven’t lost their relevance in…
GDPR … an acronym that’s currently giving organizations across the globe sleepless nights! It’s such a big deal that we’re sure you’ve recently been the target of sudden marketing campaigns that promise to save you from this nightmare. Well, truth be told, GDPR is just another compliance matter and most organizations will come to…
E-learning has become increasingly popular all over the world in the past decade or so. It has gone from a service only a few educational institutions could provide a service that is available easily for low or no cost to people the world over. It is slowly becoming a tool to reach remote peoples and…
With over 180 million Arabic speaking web users, representing 4.8% of the global internet population, it isn’t a surprise that you want to localize your product for the Arabic market. The advantages of localization are many, with one of them being that your product will have greater rates of adoption. Arabic is the fourth most…
One of the most important aspects of global marketing is localization, as it allows you to improve your sales by reaching out to a wider audience. With sound localization strategies, your target audience can understand your company’s values and form a deep connection. In other words, localization gives your products immense power, as no market…
What CPOs Look for When Hiring Global Marketing Services Almost a decade ago, procurement teams were looking to gain more control over particular souring categories. But, things have changed now. The CPO or Chief Procurement Officer’s role with regard to value creation is so clear now that it influences many business units. An increasing number…
Global Commerce Trends for 2018 With increasing access to the Internet, commerce or rather e-commerce is changing shape to meet the demands of this interconnected world. Consumers are getting connected globally and are thus becoming more aware and have a greater number of choices. Over 50% of the consumers turn to the Internet either for making purchases…