Localization trends

In today’s world, taking your business global and getting your product or service in front of new markets is easier than ever before -thanks to technology. Keeping up with the latest advancements and knowing what to look out for can make for a smooth and efficient process. You could say that thanking your business global and localization itself will be a trend in 2019, but we’ll be a bit more specific.

Five new trends in localization

1. All eyes on Asia

Asia is one of the fastest growing international markets, and every company wants a piece of the pie. As each multinational makes its way into a new Asian market, bigger investments are being made to refine the content to suit those markets. With every Asian country comes a new language translation, new cultural adaptations, and a new set of interests. To fully appeal to these markets, companies must customize their digital content using the highest standards.

2.Video demand keeps rising

Videos are an advantageous medium for information transfer. Companies that have integrated video content in their websites or social media campaigns are seeing a rising need to localize the video content as well. Videos are not just being translated or dubbed but, new videos are being created using local talent for a more authentic viewer experience. 

3. Voice Search

As voice searches gain popularity, companies offering this service have realized the need for multilingual voice recognition. As they make their way into the global markets, companies are developing the technology to include the multilingual voice search and translation options to their customers. Big names like Google have already integrated the function into their system, allowing people to do a voice search in a variety of different languages. 

4. AI and machine learning play a more prominent role

The fact of the matter is that technology is not going anywhere and won’t be slowing down. AI and machine learning are everywhere you look and have already made headway in localization. This trend is only going to continue as the tech gets more and more refined. AI and machine learning will be used to translate web content more accurately and improve customer experience by eliminating errors that could cause confusion.  

5. Global content gets more personalized

The trends state that it is no longer enough just to translate web content for a new target audience. There is a growing demand for customized content, and if companies want to succeed in this area, then they need to tailor their localized content based on the customer’s needs and interests.

Why use Localize?

Keeping up with the latest trends in localization and pushing to remain relevant in a global market can be exhausting. Some trends may be relevant to your niche, some may not. What we do know is that content is applicable to all businesses. Whether it’s an informational website,  a blog with a global audience, a documentation/ help center, an app, or more -there are tools out there to help get the job done easier and quicker. Localize for example, is a leading Translation Management System that can help automate the translation of your content in a seamless  and stress free manner. Visit our website and sign up for a free-trial to see how.