The Importance of Testing a Localized Website on a Sample of the Target Audience

A localized website is one of the most cost-effective ways to ensure your business goes places. Given that 80% of people across the world do not speak English, website localization can help you gain competitive advantage in new markets while boosting page visits and conversion rates. Apart from these benefits, a localized website helps improve search engine optimization (SEO) in local markets.

Your Website Should Speak to the Locals

The core purpose of a localized website is to make the target audience feel that the site was created specifically for their needs. However, how do you know that you’ve done the best possible job of localizing your content? The answer is you run a test on a sample of your target audience. An effective test should help you optimize the cultural appropriateness and comprehensibility of the following:

  • Text and graphics.
  • Colors, icons, symbols and schemes.
  • Clothing.
  • Personal names and title conventions.
  • Socioeconomic status.
  • Date and time formats.
  • Calendar formats.
  • Numeric formats – addresses, zip codes, telephone numbers.
  • Currency used.
  • Weights and measures.
  • Sorting, collating and aligning data.
  • Paper sizes.
  • Diverse local legal requirements.
  • Keyboard usage.
  • User interface.

Testing will Help you Get Things Right

The feedback from a sample audience can help you understand if your website content respects the local customs and conventions including local religions, social taboos, and superstitions. For example:

Complying with Regulations

Testing a localized website can also enable you to discover if your product meets the various legal requirements in that locality. Regulatory compliance in different countries may require customization for a specific jurisdiction or significant changes in privacy policies and terminologies. For instance, Europe has strict data privacy regulations that require websites to display information on the use of cookies, data storage, handling policies, etc. Other examples of regional legal requirements can relate to consumer labeling, disclaimers on packaging, and the use of certain phrases in branding. Of course, you should check out all of this to avoid having to face possible costly legal consequences after your site goes live.

Your Local Test Audience is Invaluable

When you test your website on a sample audience who are native speakers of the local language, you are receiving the benefit of an in-context review. For instance, different words in various local contexts can have different meanings and connotations. A native speaker can assess if words used have the correct meaning in that particular region.

Why Choose Localize?

The goal at Localize is to help you create a compelling business website that is as relevant for international customers as it is for your domestic clientele. Localize has a kit of perfect collaboration tools integrated right into our platform. This makes it easy for your expert translators to create engaging messages in their native language that will resonate with your local audiences. Get in touch with us today for more information on the benefits of website localization and how Localize can help you achieve them.