The primary purpose of Title Tags and Meta Descriptions are to make a reader want to click on a link and read more. These short snippets of information are a key factor in helping a page to rank and to invite more visitors. To first understand why it is essential to start thinking about translating title tags and meta descriptions, it is important to know how they help SEO in the first place.
The importance of title tags and meta descriptions lies in their ability to improve a page’s rankings in a SERP. There are ways to create title tags and meta descriptions so that they allow a page to be more relevant to keyword searches without being too heavy on the keywords themselves. Well-written title tags and meta descriptions that have been optimized for SEO can bring a page higher in rank on a SERP.
What is a title tag?
A title tag is written in HTML. It is the title of your webpage that gets displayed every time your website comes up in a search result. It serves as a headline that can tell people what to expect when they open the page. It is also a clickable link that takes visitors to your webpage. A title tag should contain elements that give readers a sample of your page. It is necessary to include a few keywords in a title tag but also important not to add too many. A title tag when constructed correctly can tell a search engine if the page will answer a search intent.
What is a meta description?
Meta descriptions are no more than 155 characters long. The meta description is also an HTML component and essentially gives visitors a summary of the page’s contents. Because meta descriptions are short they grab the attention, and people read them. A good meta description encourages more people to visit the website and learn more. Keyword phrases can be included in the meta description, and when done right will increase the possibility of the page ranking higher in a SERP.
How are title tags and meta descriptions important for SEO?
As mentioned earlier, both title tags and meta descriptions need to contain keywords. Google’s current algorithms pull up search results based on ‘intent.’ If your title tags and meta descriptions are able to convey well that your website will be able to satisfy the intent of the search, then your rankings will improve. Another way that title tags and meta descriptions help search rankings is my inviting more clicks. When title tags and meta descriptions serve the purpose of getting more clicks for the page, the page is seen as more relevant to a search and the rankings improve.
What does this all mean for translation and localization of a website?
The importance of title tags and meta descriptions remain the same regardless of which language you translate your website too. If you want to improve your rankings for a localized audience, then you need also to convert your title tags and meta descriptions to suit keyword searches in the target language. A good quality translation will prove a significant advantage in improving search rankings in any language.
Why use Localize
Localize is a Translation Management System which can assist in your SEO localization efforts. Using this system, a company can find it very easy to translate their title tags and meta descriptions to suit their new target audience. We simplify the translations process for not just your title tags and meta descriptions, but also your entire website/ app. With high-quality translations, your website can be SEO-friendly in multiple languages and serve as a potent marketing tool.